Sand Art – Storytelling For Business Marketing in a Challenging Economy

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In addition, the internet offers an direct and seamless alternation forum. Due to the charge for personalization and customization, insurers accept best up the use of the internet to facilitate this. A adduce can be discussed as able-bodied as adapted acknowledgment to the internet. Last but absolutely not the least, the internet offers all-inclusive opportunities for one to analysis as able-bodied as analyze the assorted bloom and medical allowance quotes that are accessible in the market.

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Performing Arts Degree Programs

Getting a bloom and medical allowance adduce provides a bulk of things. Firstly, you are assured of a assurance net in times of accidents, ailments, as able-bodied as injuries brought on the body. Secondly, through bloom and medical insurance, you can backpack out class tests, screens as able-bodied as vaccinations appropriately ensuring that you are calm and calm and in acceptable health.

With a all-inclusive bulk of insurers alms these services, the charge for a bloom and medical allowance adduce that best fits into your claimed needs, wants, as able-bodied as preferences can never be overlooked. There are a bulk of means that you can get allowance quotes. The actual aboriginal adjustment involves analytic online for quotes.Most insurers accept taken up the use of the online aperture to acquaint and advertise their affairs due to a bulk of factors. Firstly, a greater admirers is reached. A bulk of individuals are generally searching for a bloom and medical allowance adduce that best fits into their banking needs as able-bodied as claimed tastes and preferences. The internet has brought this casework afterpiece to them through enabling them admission to advice apropos the quotes just by a bang of a button.

In addition, the internet offers an direct and seamless alternation forum. Due to the charge for personalization and customization, insurers accept best up the use of the internet to facilitate this. A adduce can be discussed as able-bodied as adapted acknowledgment to the internet. Last but absolutely not the least, the internet offers all-inclusive opportunities for one to analysis as able-bodied as analyze the assorted bloom and medical allowance quotes that are accessible in the market.

When gluttonous a bloom and medical allowance quote, there a bulk of affairs that you should consider. Take agenda of the apology plan. Deemed the a lot of expensive, this adduce admitting offers a all-inclusive array of casework as able-bodied as allowances for one to accept from. As discussed, a bloom and medical allowance adduce seeks to accommodate a assurance net appropriately you should consistently accomplish abiding that your net is able-bodied fixed. This can alone be done by accepting an allowance plan that is acceptable for your needs.You should aswell accede the bloom aliment organizations plan. As the name suggests, this plan sets up a bloom and medical allowance adduce that enables you to seek analysis from a bulk of organizations. It is almost affordable and can be acclimated for a advanced ambit of casework as able-bodied as products. There are added affairs available; you should ensure that you backpack out a absolute analysis afore clearing on a accustomed quote. Finance is the above agency that influences the options accessible on accustomed bloom and medical allowance quotes. Ensure you apperceive of your premiums, co-pay package, as able-bodied as the bulk of deductibles that will be charged.

Who Is Your Brand’s Darth Vader, Joker or Ravana?

BATMAN: Then why do you want to kill me?

The Joker starts laughing. He laughs so profusely, it almost sounds like a sob.

JOKER: Kill you? I don’t wanna kill you. What would I do without you? Go back to ripping off mob dealers? No. No. No! No you- you complete me.”

– The Dark Knight- Interrogation Scene

“The Joker is the Batman’s most implacable foe, a mad criminal genius whose bizarre rampages baffle even the world’s greatest detective.”- Alan Moore writes about the clowned prince of crime in the ‘The Killing Joke’.

Sometimes, your most implacable foe defines you. And no better place to experience this than the world of iconic brands. And if you are on the verge of creating one, I would strongly recommend to identify that foe.

IDENTIFYING THE VILLAIN

If you are creating or transforming a brand, ask what enemy are you fighting? And then wage a relentless war until you win!

But before you give in to the immediate urge to name your competitors, let me stop you. Don’t! Don’t name your competitors. Because we are not talking about market players here. That is the conventional way of looking at it. And you won’t get much from the market these days being just the bigger, better and faster ‘me too’. Especially, when you are the zillionth brand in an over exposed category.

We are talking about a more magnificent villain. An epic bad.

We will get to that, but first let’s understand why brand villains are important?

All brands are stories. Stories that change how we experience products. All good stories have powerful villains. The more nasty or evil the villain is, the more we enjoy our heroes thrashing them and march ahead to a glorious triumph.

Think about this.

– Lord Rama wouldn’t serve as a guiding beacon of truth, goodness, and morality if not for his victory over Ravana.

– Neo would still be a socially awkward invisible techie operating from his claustrophobic den if not for Agent Smith.

– Luke Skywalker would not exist if not for Darth Vader (Quite literally in this case)

– The Flash’s raisen’detre was the Reverse Flash.

– The Starks would not be so battle driven if not for the conniving Lannisters. And Jon Snow would indeed ‘know nothing’ without the white walkers.

Villains in stories have stood the test of time:

Kauravas and Pandavas..

Moriarty and Sherlock..

Gabbar Singh and Jai Veeru

Voldemort and Harry Potter

and now the Evil Corp and Mr Robot..

I can go on and on. But you get the point. It is like Jerry Maguire says “You complete me” but in a Jokerish weird way. Magnificent villains provide a contrast that makes the story more interesting and our heroes more loveable.

TAKING SIDES

The essence of any powerful story is the confrontation between the hero and the villain. The pressure cooker tension that builds up right until the climax. Results don’t matter. It is the making of a duel (that of thermonuclear potential) brewing on a slow simmer that keeps us glued.

Then there is the big clash. And we take sides.

It is a clash between two different perspectives, two different ideologies, two different belief or value systems. Two highly opinionated individuals who believe in an alternate future of the world. You know there is change at the end of this road. One of them will win, but both of them will shape the change. And we, as audiences, take sides. That is the thing with a good story. It enables us to choose sides. So true about great brands too.

The above paragraph is quite revealing in a way. Think about this –

– What did Gandhi do with the concept of colonization?

– What did Martin Luther King Jr do with the concept of inequality based on the color of skin?

– And Steve Jobs to the Orwellian big brother status quo of computer industry in 1984? And then to mediocrity – products created without any taste and culture?

– What kind of statement Beetle make against the prevailing perception of car sizes in an era marked by monstrous gas guzzlers?

– And remember Saturn – the ‘different kind of car company’ that questioned the way automobile companies behaved? And how Nano questioned the notion of car affordability.

– Or how Space X aims to knock off fiction from science fiction by waging a war on impossibility.

– How a musician, Amanda Palmer, collapsed the wall built by a music industry that separates the artist and her fan?

– How Uber disrupted the way we hail a cab and the inconveniences that go along with it?

– How Lifebuoy waged a war on germs all these years positively impacting so many lives?

– Or how MUJI questioned consumerism and hedonism in favour of simplicity?

These are but just a few examples of iconic and revolutionary disruptive brands who picked up a fight. But make no mistake. These weren’t your petty backstreet alley fights. Each of them waged a war on something deeply entrenched or something ubiquitous.

A MAGNIFICENT VILLAIN. AN EPIC BAD:

They waged a war on threats on truth, principles or peace, on injustice, on social evils or on pressing real world problems. They waged a war on the expected way things are done. On compromises and mediocrity, on bad customer service, on authorities and false ceilings, on invisible shackles, on obsolescence, on boredom, on rules, on chaos and fear, on lack of meaning, on herd mentality, on false symbolism and hedonism, on snootiness, on lop sided power equations, on inaction, on blasphemy or on prolonged silences.

But none of this was trivial. It was massive yet people were oblivious to it because it just stood there. Like a gargantuan sky hovering over us. No one questioned a world without it. And by waging a relentless war against these villains, the heroes changed the world as we know it.

Brands who chose to wage a war against these villains on a consistent basis are also the remarkable ones that defy market economics and logic. Consistency is important. They never forgot their enemy. Not even for a single day. And they never stopped fighting. Despite short term bleak looking business cycles that made them question the whole purpose of this war. The ones that had fuelled their self doubts perished. The ones that stood up to the task were not only rewarded with market-shares but also share of hearts.

How to create your remarkable brand?

Early up in your brand creation/ transformation process, identify the villain. And don’t plunge into the sea of sameness by obsessing over your competitors.

SO WHO COULD BE YOUR BRAND’s DARTH VADER, JOKER OR RAVANA?

Your brand’s magnificent villain could be a social evil, a pressing problem or the way things are done or just are. It could be the status quo, lower expectations, conformity or traditions. It could be puffery or the blinded sheep, it could be the frustrations or mediocrity that make us experience hell on earth.It could be lack of sense of humour or human warmth in a straitjacketed stiff category. It could be the expected eccentricity or showmanship of a category that needs to be countered by sincerity and reliability. It could be exclusive snootiness of a category that needs a rethink. Or it could be compromised experiences that should not exist in the marketplace at all. As a remarkable brand, you could be bringing profound meaning against the gibberish of the world or introducing little dose of healthy craziness when everyone else is sounding like Buddha in Blazers. You could be calming in a super fast stressed out world. Or unwired in the messy tangle of connections. There are so many villains. Choose the one that you think the world would be better off without. But don’t just pick up a fight for the heck of it. Pick up a fight with a villain having deeply entrenched roots in your category or Industry. Pick up a fight so that your consumers are pleasantly surprised to discover you. So that they can take sides. So that they don’t have to live with compromises.

And don’t just pick up a fight. Wage a war. A relentless, sustainable and consistent war. Remember when you win, your consumer also wins. And together you shape the much needed change.

Remember, it is a long term war. And winter is coming. But a brand must fight. A villain must die.

The above article first appeared on my blog. ©Haiku, All rights reserved.

Things That Makes Hair Extension Boxes Special

The fashion world has witnessed a lot of tremendous changes and development. You could see manufacturers, looking for ways through which they can come on top of the others. They seek for ways they can make their products become the number one brand in the market. Many of these manufacturers have actually had a smooth landing when it comes to enhancing their brand’s popularity. They encase their product in as much alluring and enticing packaging as possible.

Hair extension boxes are beneficial to the manufacturers of hair extensions. They are made special and unique to give your brand a good face among other products. There are several reasons why you should get your hair extension boxes customized. Using packaging that will make your brand stand out depends on the quality, design, style and presentation of these boxes. These are the reasons why the hair extension boxes are unique.

1. Windows

This is a special type of deign that is added to the customized hair extension boxes. These window panes are added during production to allow the customer to have a look inside the original product. They get to see how the product looks as though they were openly displayed. This window that is provided is very helpful and attractive; It makes it less stressful for the shop owner to display their products in their shops. These windows also allows customers to make their choices of the color and length of hair that they want.

2. Different Sizes and shapes

Customization makes it possible for you to choose any type of shape or style that you want. You can tell the professional developing your design what you want. You can also allow them to provide the right one for you, based on their own expertise. It all depends on what you want. There is no need for you to bother about the size of the boxes; you can have customized hair extension boxes that will meet your demands.

3. Unique style

The reason why manufacturers go for the custom-made boxes for their brand is because of their attractiveness. The colors, style and pattern of design are just fantastic. These boxes are usually rectangular in shape. You can have instructions and contents printed on the back of the boxes. It is also possible to add sleeves to your customized hair extension boxes or better still decorate them with ribbons. Ensure that whatever you use for your styling, also enhances your product and packaging. Another unique design is the pony tail hair extension boxes. You can have some tutorial printed on these boxes, just to help the customers with some basic ideas about the product usage. There are lots of inspirational artworks that are available for these special boxes.

4. Protection

These boxes also offer protection. They protect your hair extensions from dirt and moisture. Also using quality packaging materials would enhance your product’s quality and appearance.

You can also use these customized hairstyle boxes to increase your brand’s popularity in the market. Important details like code names, logo, and brand’s name printed on the boxes can play an important role in brand recall. If your product have been somehow been disinfected and sanitized, you can choose to highlight on your customized boxes. This is also very important as listing the exclusive features on packaging would contribute to increasing your sales.

Essential Elements of Corporate Branding

Corporate branding alludes when an organization or a business applies its name to their fabricated item or administration. The item consolidated together with the organization name turns into an incredibly perceived brand name. Corporate marking administrations permit an organization to promote its broadened items under a solitary brand name. Such practice is regularly referred to ‘Family Branding’ or ‘Umbrella Branding’. Corporate branding administrations can pitch a positive picture of the item and make the organization surely understood for their future customers.

A business whether it is start-up or new ought to focus basically on building up its reasonable character in the business sector, which must be accomplished through advancements and marking administrations. A corporate picture is seen to be possessed just by gigantically and huge endeavours while the fact of the matter is absolutely inverse. The trip of achievement for any business begins off with a little wander which in the long run prospers into a major corporate character and is regularly perceived as one of the best, among its rivals.

Your business image is imparted through a legitimately planned logo and compelling branding administration of your product, to capture your business objectives and critical number of clients. Your promotion methodology ought to incorporate business cards, blurbs, pennants, and so on and most essentially an amazing logo, composed professionally and innovatively by a specialist. Every one of these instruments can assume a basic part in skilfully advertising your image name and building your corporate recognition.

Logo planning is a focal part for any kind of marking administrations, thus it must be sketched out that every single venture must be allotted only to the proficient and dexterous logo creators. A specialist creator chosen for taking a shot at a corporate marking bundle does not just constrain his or her degree on logo outline, but additionally fuses a few workable thoughts in view of their experience and industry’s hands-on information for illuminating the task. It is proposed by specialists to include the organization’s proprietor while creating and concluding thoughts, as he or she is the individual who is in a superior position for deciding, whether it is identified with shading, shape, style or design.

Considering every one of these elements, your business logo must have the capacity to catch creative ability and ought to move a concealed message with the logo outline. A few logos are so capable that they are ordinarily known as the ideal image of the business. A triumphant logo configuration is the one that mirrors the picture of the organization or its services. Corporate branding is especially essential for little and developing organizations. A standout amongst the most imperative parts of the corporate branding is that the logo always mirrors the way of life of the association as well as spreads its motivation, targets, qualities and desires of its clients.

Special Eyeliner Boxes

All the basic elements used in eye makeup are not complete without the eyeliners. These eyeliners comes in various forms such as gel, liquid, cake and powder liners. Manufacturers of these items, use the eyeliner boxes to preserve this make up utility in its original state and quality for a very long period of time. These artistic boxes do not only package the products but they also serve as an insignia of a cosmetic brand. For you to get your targeted sales result, it is very important for you to make the eyeliner boxes as attractive as possible. This is because there are many similar brands in the market, so you have to differentiate yours as much as possible.

There are some important things you cannot just leave out when choosing or creating the eyeliner boxes. They are also very important to the overall quality of these boxes. They include the material, quality of ink, design, shape and colors. Others are also there, but these ones listed here are very special to the final output. The material that is used for manufacturing the eyeliner boxes should be sturdy. Don’t forget that the packaging protects the eyeliner from getting scratched. Also, for colors, choose enticing colors that have the capacity to tempt onlookers into checking out the eye pencils. Everyone wants to increase their sales. This is why it is necessary to use good quality boxes for your brands. Manufacturers also ensures that these eyeliner boxes also bears interesting product names. For example “intense effect”. You can use this to create some hype for your brand.

You can also add windows to these boxes. The window increases the chances of getting them noticed by potential buyers easily. Another striking thing to remember when designing your eyeliner boxes is that they should be according to the product that is packaged in them. It is important to know that there are dozens of colored eyeliners available in the market now a days; the boxes with the best artworks are most likely in a better position to grab the attention of the target audience.

It is very important for you to get creative at this point or get people who knows it better to do it for you. It is also open for you to make some contributions when you handle your work to experts. What they do is that they provide a template for you, so you can see and agree with the design and color before they go ahead.